Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
The Pub Way: A Podcast for Publishers
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Creating Custom Content Campaign with Influencers for New York Life Insurance
Exploring the detailed components of a recent New York Life campaign, which utilized influencers to create custom content targeting the ideal audience for insurance sales. The chapter includes insights on various content formats used, such as cut down vignettes, long form videos, social media posts, and the impact measured through a brand lift study.
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