How I Built This with Guy Raz

Airbnb: Joe Gebbia (2017)

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Aug 28, 2017
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ANECDOTE

Air Mattress Inspiration

  • Joe Gebbia rented an air mattress in his living room to a stranger.
  • This experience, along with a rent increase, sparked the idea for Airbnb.
ANECDOTE

First Airbnb Website

  • Seeing a design conference with sold-out hotels, Joe and Brian offered air beds in their apartment.
  • They created a simple website, airbedandbreakfast.com, and hosted three guests for $80/night.
INSIGHT

Polarizing Ideas

  • Initially, the idea of Airbnb was met with mixed reactions, some intrigued, others creeped out.
  • Gebbia observed that polarizing ideas can indicate a strong underlying need or desire.
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