The Trough of Suffering in the Startup World

There's a name for this phase of a company where you have a product in the market, but they don't fit yet. This is when people tend to quit. And I can tell you, there's not no worse feeling than getting a credit card statement that's only going up with no hope of ever paying it down. We did raise around to financing. We call it the visa round, which means you maxed out your credit cards.

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