The MAFFEO DRINKS Podcast 050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)
Mar 5, 2024
Ilias Mastrogiannis, the founder of Distillery Nation Podcast and Mastrogiannis Winery and Distillery, shares his journey influenced by Greek traditions. He discusses the evolution of his podcast into a distillery, illuminating the importance of adaptability in branding. Building demand through authenticity and community connections is key, alongside the significance of consumer engagement at events. Ilias also highlights the challenges of cocktail culture and the importance of consumer education in enhancing the drinking experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 1min
From Podcast to Distillery: The Journey of Learning and Growth
01:29 • 3min
Building Demand through Authenticity
04:19 • 12min
The Importance of Consumer Engagement in Beverage Events
16:32 • 3min
Cocktail Culture and Consumer Education
19:20 • 9min
Navigating Cocktail Menus and Direct Sales Strategies
28:23 • 3min