050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)
The MAFFEO DRINKS Podcast
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Cocktail Culture and Consumer Education
This chapter explores the intricacies of marketing alcoholic beverages, focusing on how educating consumers enhances their drinking experiences. It highlights the significance of strategic cocktail offerings, the evolving popularity of vermouth over brandy, and the importance of adapting to consumer trends in the spirits industry.
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