050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)
The MAFFEO DRINKS Podcast
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Building Demand through Authenticity
This chapter delves into the marketing strategies of a new beverage brand, focusing on the power of word of mouth and community connections. It highlights the brand's origins with traditional Greek spirits, emphasizing cultural authenticity and partnerships that resonate with the target audience. The discussion includes the significance of adaptable brand messaging and engaging consumers through personalized experiences in the beverage industry.
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