050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)
The MAFFEO DRINKS Podcast
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Navigating Cocktail Menus and Direct Sales Strategies
This chapter explores the challenges small beverage brands face in securing placements on cocktail menus and the direct-to-consumer sales landscape. It also highlights the influence of COVID-19 on purchasing behaviors and the necessity for significant investment to build strong ties with the bar industry.
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