050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)
The MAFFEO DRINKS Podcast
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The Importance of Consumer Engagement in Beverage Events
This chapter explores the significance of consumer engagement events for small beverage brands, highlighting the importance of refining messaging based on feedback. It also discusses the balance between trade and consumer events while emphasizing the need to support retail partners for better visibility and repeat orders.
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