The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Faire's Max Rhodes on Three Steps To Hire the Best Candidates, Why Every Company Should Have a Strategy Doc and How To Do It & The Art of Referencing; How to Get the Most Out of Every Reference
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Feb 18, 2022 
Max Rhodes, Co-founder and CEO of Faire, shares insights from his journey in the startup world, particularly his impactful tenure at Square. He discusses the essential steps to hire the best candidates, focusing on behavioral interviews and identifying red flags. Max elaborates on the importance of a clear strategy document and how to create it collaboratively. He also highlights the art of referencing, sharing techniques to encourage openness and transparency, ensuring well-informed hiring decisions. Tune in for effective hiring and strategy tips straight from a venture capital success story!
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Blunt Umbrellas and the FAIR Origin Story
- Max Rhodes's initial exposure to the inefficiencies of the wholesale retail industry came while introducing Blunt Umbrellas to the US market.
- Witnessing outdated practices at trade shows sparked his interest in finding a better way for retailers and brands to connect.
The Core Challenge of Online Wholesale
- Brands dislike trade shows, but retailers rely on them to assess product saleability.
- This reliance on physical presence presented a core challenge for online marketplaces.
Lessons from Square
- Build a product-driven organization and prioritize product excellence, as learned from Square.
- Embrace a mission-driven culture to align teams and reduce internal politics.
