The Business of Being Other People (or a more interesting version of you)

1

Introduction

00:00 • 2min

2

How Did You Get Into Writing and Copywriting?

01:50 • 2min

3

How Did You Find Your Own Voice?

03:51 • 4min

4

Copywriting - How Do You Know Where Everything Comes From?

07:26 • 3min

5

How Did You Become a Copywriter?

10:06 • 4min

6

Codex Academy - Is There a Dues and Don'ts?

14:06 • 2min

7

The Best Damn Writers I've Ever Worked With

16:11 • 2min

8

How Do You Write a Tough Word?

17:45 • 2min

9

Is There a Difference Between Dialogue and Copywriting?

19:31 • 2min

10

How Many Pieces of Someone's Writing Do You Like?

21:32 • 2min

11

How Do You Approach Brand Writing Differently Than Personality Base?

23:40 • 2min

12

How Important Is It for a Copywriter to Be Adaptable?

26:09 • 2min

13

Copywriting - The Secret to Writing Like Anyone

27:53 • 4min

14

Is Hemingway the Best Way to Measure Vocabulary?

31:24 • 2min

15

The IBM Watson Tone Analyzer

33:04 • 2min

16

How Do You See It Scaling?

35:04 • 2min

17

The Science of Swearing

37:27 • 3min

18

How to Organize Your Bullets

40:12 • 3min

19

Codex Academy - The Foundational Piece?

43:11 • 4min