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The Business of Being Other People (or a more interesting version of you)

The Practical Liberty Podcast

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Codex Academy - Is There a Dues and Don'ts?

When I worked for the hotels, we had about 100 page document that had every detail of the brand and it had like the specific Pantone color of the logos. And so much about about the overall branding and colors and visual look. But again, the copy was like, we were ad friendly. So I decided to strip out all the branding stuff and write really detailed guides. It's basically like having an encyclopedia on your desk. You can start to understand the meaning beneath the message. That's really where the details come out.

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