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The Business of Being Other People (or a more interesting version of you)

The Practical Liberty Podcast

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Is Hemingway the Best Way to Measure Vocabulary?

Hemingway app is what I usually use for readability for the vocabulary. It also highlights passive sentences, which is super helpful. People think they object like, well, my customers smarter than that. These are college graduates. And I'm like, it's not about their intelligence level. It's first of all, it's about their attention span. That's how you write to a smart audience.

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