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The Business of Being Other People (or a more interesting version of you)

The Practical Liberty Podcast

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How Did You Become a Copywriter?

When I got into copywriting, everybody was writing sales letters because that's where the money was. And then more recently it's been writing emails. But you found a high demand industry that I didn't even know existed, which is like voice brand guides. So how did you get up the guts to go out and off for that stuff? And what was the process like? It was a messy process that did not work out the way that I wanted it to.

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