The Business of Being Other People (or a more interesting version of you)
The Practical Liberty Podcast
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How Do You Approach Brand Writing Differently Than Personality Base?
With brands, there are really a lot more constraints around the brand. There's very specific language that we want to do use to appeal to each different version. Economy class could be more about price savings and modesty versus first class, which is more about luxury. It's the difference between talking about a Cadillac versus, say, a Honda Odyssey.
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