Pattern Breakers

Rahul Vohra of Superhuman: How to create business products people *enjoy* using

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Sep 21, 2021
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INSIGHT

User-Driven Adoption

  • Business software adoption is now driven by users, not IT departments.
  • Users expect engaging software like their favorite consumer apps, changing product development.
ADVICE

Focus on Feelings, Not Gamification

  • Focus on user feelings instead of just wants and needs when designing products.
  • Use game design principles, not gamification, to enhance user experience.
INSIGHT

Intrinsic Motivation over Gamification

  • Gamification, which uses external rewards, undermines intrinsic motivation.
  • Focus on making the core experience inherently engaging like a game.
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