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Do You Have a Strategy?
Sota s are, in my mind, a menu of options. And strategy is the collection of tactics that you choose. In our case, we deliberately chose to go after cos of highte, high growth companies and the boards that serve those companies. We had this one, two, three plan sell to the management of companies. They have the lowest feature requirements. Their relatively price and sensitive, and they can help virality. It's both spreading horizontally as well as spreading vertically. You get this crazy lattice like effect of virality. For superhuman decided to systematize it and to actually make it a deliberate part of how we go to market. Then we ended up turning