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The Transition Between Value Breakthrough and Growth Breakthrough
We lose that mentality is the moment when we start spending more moneyreally important that we don't do. We've seen a lot of companies run into trouble as they they grow before they're ready to grow. This is why it's critical to build the product market fit process into the infra structure and the day to day operations of the business. It should be a predictable growth pattern, with predictable revenue generation and output.