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MarTech Podcast ™ // Marketing + Technology = Business Growth
How Data Marketing Is Reshaping Omni-Channel Marketing
Apr 24, 2024
Jason Lyman, CMO at Customer.io, discusses how data reshapes omnichannel marketing by addressing challenges like data fragmentation, privacy regulations, and campaign orchestration. The conversation explores the impact of GDPR, leveraging first-party data, personalized messaging, customer segmentation, AI in marketing, and the evolving role of marketers.
15:59
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Quick takeaways
- Leveraging first-party data, investing in data integration platforms, and ensuring actionable insights are crucial for navigating omnichannel marketing challenges.
- Utilizing platforms supporting composability can enhance data modeling flexibility, streamlining data utilization for personalized customer experiences.
Deep dives
Data Challenges in Omni-Channel Marketing
Navigating challenges in omni-channel marketing involves addressing key issues like privacy regulations, data fragmentation, and the impact of AI. To overcome these hurdles, companies should focus on leveraging first-party data effectively, investing in platforms supporting data integration, and ensuring access to actionable data for efficient decision-making and personalized customer experiences.
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