MarTech Podcast ™ // Marketing + Technology = Business Growth How Data Marketing Is Reshaping Omni-Channel Marketing
Apr 24, 2024
Jason Lyman, CMO at Customer.io, discusses how data reshapes omnichannel marketing by addressing challenges like data fragmentation, privacy regulations, and campaign orchestration. The conversation explores the impact of GDPR, leveraging first-party data, personalized messaging, customer segmentation, AI in marketing, and the evolving role of marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Navigating Data Privacy and Marketing Strategies
02:48 • 3min
Unlocking Creativity with Data and Simplifying Marketing Processes
06:08 • 4min
Customer Segmentation, Experimentation, and AI in Marketing
10:11 • 6min
Closure and Promotion of Resources for Listeners
16:32 • 2min