Jason Lyman

Jason Lyman, CMO at Customer.io and former marketing lead at Dropbox, joins the conversation to unpack effective B2B marketing strategies. He emphasizes the importance of structuring a marketing org for scalability, blending product-led growth with sales efforts. Jason reveals why creative in-person events rank as their top channel and discusses the KPI and OKR systems that drive focused goal-setting across teams. Tune in for insights on aligning marketing with sales motions and the power of data-driven customer engagement in today’s landscape.

Jason Lyman, CMO of Customer.io, shares his insights on annual planning, drawing from his extensive experience in high-growth tech. He reveals the Play to Win framework and common pitfalls like siloed marketing plans. Lyman emphasizes a balanced 70/20/10 approach to budgeting, allowing room for innovation. He discusses how AI enhances planning workflows and the importance of stress-testing strategies. Additionally, he encourages individual contributors to influence annual plans by bringing valuable insights and aligning their work with business goals.

In a lively discussion, Jason Lyman, CMO of Customer.io and a marketing veteran from Dropbox and Microsoft, explores how to make martech exciting again. He dives into the art of brand storytelling and the importance of memorable experiences, referencing creative concepts like Bob Ross and 'Raiders of the Lost Lifecycle.' Jason debunks the myth that email is dead, advocates for modern, engaging live experiences, and shares insights on building ambitious, community-focused brands. His enthusiasm for playful marketing strategies is contagious!

Jason Lyman, CMO at Customer.io, discusses how data reshapes omnichannel marketing by addressing challenges like data fragmentation, privacy regulations, and campaign orchestration. The conversation explores the impact of GDPR, leveraging first-party data, personalized messaging, customer segmentation, AI in marketing, and the evolving role of marketers.

Jason Lyman, CMO at Customer.io, discusses navigating the challenges of omnichannel marketing. He explores the importance of leveraging various channels strategically, utilizing first-party data, optimizing multi-channel campaigns, and maximizing customer engagement through channel diversification.