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MarTech Podcast ™ // Marketing + Technology = Business Growth
The Challenges Of An Omni-Channel Marketing
Apr 23, 2024
Jason Lyman, CMO at Customer.io, discusses navigating the challenges of omnichannel marketing. He explores the importance of leveraging various channels strategically, utilizing first-party data, optimizing multi-channel campaigns, and maximizing customer engagement through channel diversification.
15:49
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Quick takeaways
- Optimizing omni-channel messaging strategy is crucial for maximum impact.
- Utilizing diverse channels like email, SMS, push notifications can significantly boost campaign performance.
Deep dives
Customer Engagement Platform for Data-Driven Marketing
Customer I.O. offers a customer engagement platform tailored for data-driven marketing campaigns across various channels. They focus on creating personalized customer journeys to enhance engagement and drive conversions through customizable automation. By starting with identifying customer pain points and building targeted strategies with the right messaging and channels, marketers can initiate impactful and effective campaigns.
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