5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Challenges Of An Omni-Channel Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Utilizing First-Party Data and Engagement Platforms for Omni-Channel Success

Exploring the strategic value of first-party data in SaaS applications within FinTech and EdTech sectors, emphasizing data integration for enhanced customer communication and engagement platforms usage. Insights shared on team responsibilities and leveraging data for business growth and customer experience enhancement.

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