The Challenges Of An Omni-Channel Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Exploring Customer Engagement Platforms and Omni-Channel Marketing
The chapter delves into Customer I.O. and the significance of data-driven marketing for personalized customer journeys, emphasizing the challenges and opportunities of omni-channel marketing. It highlights the importance of starting with customer needs, iterating quickly, and utilizing feedback loops for successful strategies.
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