How Data Marketing Is Reshaping Omni-Channel Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Introduction
The chapter discusses the evolving data-driven marketing landscape, emphasizing the need for efficient data utilization to create personalized marketing campaigns. The conversation between the host and the guest CMO explores how data is reshaping omni-channel marketing strategies amidst privacy restrictions and the decline of third-party cookies.
Transcript
Play full episode
