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3min chapter
How Data Marketing Is Reshaping Omni-Channel Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Introduction
The chapter discusses the evolving data-driven marketing landscape, emphasizing the need for efficient data utilization to create personalized marketing campaigns. The conversation between the host and the guest CMO explores how data is reshaping omni-channel marketing strategies amidst privacy restrictions and the decline of third-party cookies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode