3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Data Marketing Is Reshaping Omni-Channel Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Data Privacy and Marketing Strategies

Explore the impact of privacy regulations like GDPR and CCPA on marketing, the challenges of managing fragmented data, and the significance of leveraging first-party data. Learn about the launch of custom object functionality at CustomerIO and the evolving marketing roles towards technical expertise and creativity.

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