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6min chapter
How Data Marketing Is Reshaping Omni-Channel Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Customer Segmentation, Experimentation, and AI in Marketing
This chapter discusses the importance of customer segmentation, experimentation, and the role of artificial intelligence in marketing strategies. It outlines the need for starting with a simple baseline and gradually adding complexity, while also touching on the potential of AI in data analysis and optimization.
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