The AI in Business Podcast

AI and the Future of Sales Enablement - with Jim Benton of Chorus.ai

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Aug 3, 2021
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ANECDOTE

Onboarding Changes

  • Sales onboarding changed with COVID-19, as new hires no longer sit in classrooms.
  • Tribal learning decreased with remote work, limiting peer-to-peer knowledge transfer.
INSIGHT

AI-Driven Learning

  • AI helps new hires quickly learn by identifying key moments from recorded sales calls.
  • New hires can listen to specific call segments, like pricing objections, to learn best practices.
INSIGHT

At-Risk Deal Detection

  • AI analyzes sales calls to detect at-risk deals by identifying specific language and patterns.
  • These patterns include mentions of competitors, pricing concerns, and extended talk time by one party.
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