AI and the Future of Sales Enablement - with Jim Benton of Chorus.ai
The AI in Business Podcast
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The Future of Sales Is Relationships
The future is about relationships. It's critical that sales teams and companies can develop incredible relationships, high value relationships with their contacts. I absolutely think that on our side, it's about putting the R in CRM. The CRM has a lot of C and a lot of M. But there's just no R in the tech stack. There's no sense of relationship of what we're doing right here.
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