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AI and the Future of Sales Enablement - with Jim Benton of Chorus.ai
The AI in Business Podcast
The Future of Sales Is Relationships
The future is about relationships. It's critical that sales teams and companies can develop incredible relationships, high value relationships with their contacts. I absolutely think that on our side, it's about putting the R in CRM. The CRM has a lot of C and a lot of M. But there's just no R in the tech stack. There's no sense of relationship of what we're doing right here.
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