121 (Sell): Creating and accelerating your emails (Kyle Coleman, SVP, Marketing @ Clari)

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FOUR ACTIONABLE TAKEAWAYS

• Read your emails out loud before you send them. Use contractions and shorter sentences to sound less robotic.
• Speak the language of your target persona. Tie the problems of that persona to the company priorities.
• Use the 3x3 recap email: List the top 3 takeaways from the meeting, followed by the top 3 next steps. 
• When phrasing the top takeaways, make it SHORT and focus most of your summary on the problem.

PATH TO PRESIDENT’S CLUB

• SVP, Marketing @ Clari
• Co-founder @ SDRDefenders
• Sr. Director, Sales Development & Optimization @ Looker
• Account Executive @ gyro

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal