121 (Sell): Creating and accelerating your emails (Kyle Coleman, SVP, Marketing @ Clari)
30 Minutes to President's Club | No-Nonsense Sales
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How to Train SDRs to Learn the Language of Their Personas
Kyle: I want to ask you one more question about cold email. You've talked about, okay, we understand the persona, the stuff that they're doing. We deeply understand the language, the jobs to be done, et cetera for the person we're prospecting. And we're able to explain how our thing might help solve a problem in a way that doesn't sound extremely formal or jargony. At what point do I say, okay, this is good and shippable versus. Let me get this thing to 100% perfection? Kyle: If you're brand new to email writing, it's hard. It takes time. But if you just have a relatively
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