In Good Company with Nicolai Tangen Jane Sun: Travel, crisis management and female leadership
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Aug 14, 2024 Jane Sun, CEO of Trip.com and a pioneer in the travel industry, shares her remarkable journey from Shanghai to leading a global company. She discusses how Trip.com adapted during the pandemic and the significance of nurturing a service-oriented corporate culture. Sun highlights the unique strengths women bring to leadership and the challenges of creating a supportive workplace. With a look at emerging trends in travel, she emphasizes the importance of data-driven decisions and the evolving demands of young adventurers.
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Early Struggles and Gratitude
- Jane Sun worked two jobs to support herself while studying in the US due to her parents' limited income.
- She later established a scholarship at her university named after the professor whose family supported her.
Trip.com's Success Formula
- Trip.com prioritizes branding and service, calling them key elements for success.
- High-quality service builds trust and allows for premium pricing, evidenced by their quick sale of expensive travel packages.
17-Second Sale
- Trip.com sold $200,000 per person trips around the world in 17 seconds.
- This demonstrates customer trust in their brand and premium service offering.
