Jane Sun, CEO of Trip.com and a pioneer in the travel industry, shares her remarkable journey from Shanghai to leading a global company. She discusses how Trip.com adapted during the pandemic and the significance of nurturing a service-oriented corporate culture. Sun highlights the unique strengths women bring to leadership and the challenges of creating a supportive workplace. With a look at emerging trends in travel, she emphasizes the importance of data-driven decisions and the evolving demands of young adventurers.
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Early Struggles and Gratitude
Jane Sun worked two jobs to support herself while studying in the US due to her parents' limited income.
She later established a scholarship at her university named after the professor whose family supported her.
insights INSIGHT
Trip.com's Success Formula
Trip.com prioritizes branding and service, calling them key elements for success.
High-quality service builds trust and allows for premium pricing, evidenced by their quick sale of expensive travel packages.
question_answer ANECDOTE
17-Second Sale
Trip.com sold $200,000 per person trips around the world in 17 seconds.
This demonstrates customer trust in their brand and premium service offering.
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The Remarkable Power of Giving People More Than They Expect
Will Guidara
In 'Unreasonable Hospitality,' Will Guidara shares his experiences as the General Manager of Eleven Madison Park and The NoMad, highlighting the importance of hospitality in any business. The book emphasizes that simply offering a great product is not enough; organizations must also focus on creating authentic connections and memorable experiences for both customers and employees. Guidara provides practical advice on setting expectations, managing teams, and adapting to unexpected situations, all while maintaining a commitment to hospitality that goes beyond mere service. His approach is applicable across various industries, not just limited to restaurants and luxury businesses.
Antifragile
Things That Gain from Disorder
Nassim Nicholas Taleb
Albino Santos Mosquera
Genís Sánchez Barberán
In 'Antifragile', Nassim Nicholas Taleb delves into the concept of antifragility, arguing that some systems not only withstand stress and disorder but actually benefit from them. The book builds on ideas from his previous works, such as 'Fooled by Randomness' and 'The Black Swan', and is part of his five-volume philosophical treatise on uncertainty, 'Incerto'. Taleb provides examples from various fields, including science, economics, and history, to illustrate how antifragility can be achieved and how it contrasts with fragility and robustness. He also discusses strategies like the barbell strategy and optionality, and critiques modern society's attempts to eliminate volatility, which he believes are harmful. The book is praised for its revolutionary ideas and multidisciplinary approach, though it has also received criticism for its style and some of the author's views on mental health and other topics.
Outlive
The Science and Art of Longevity
Peter Attia
Bill Gifford
In this book, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health. The book aims to replace the outdated medical framework with a personalized, proactive strategy for longevity, focusing on creating the best individual plan for long-term health. It covers topics such as the limitations of cholesterol tests, underdiagnosed liver conditions, the importance of exercise, and the integration of overall health with relational health.
When you are a travel company, how do you deal with a global pandemic?
Trip.com CEO Jane Sun joins Nicolai Tangen in Oslo and share their most memorable trips and experiences.
They also talk about corporate culture, AI in customer service, the travel industry and career building. Sun shares her view on female leadership, and gender equality in the workplace.
So how do you sell out around the world tickets for 200.000 US Dollars each, in 17 seconds? You have to tune in to find out!
In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New episode out every Wednesday.
The production team for this episode includes PLAN-B's Pål Huuse and Niklas Figenschau Johansen. Background research was conducted by Arabella Graves and Odette Wang.
In Good Company with Nicolai Tangen 
