
Jane Sun: Travel, crisis management and female leadership
In Good Company with Nicolai Tangen
00:00
Trailblazing in Travel: A CFO's Journey
This chapter chronicles the ascent of the first female CFO at Trip.com, exploring her strategic choices that fueled the company's growth in the competitive Asian travel market. It emphasizes the significance of branding, exceptional customer service, and technology in establishing a trustworthy travel service. Additionally, it discusses future trends in customer service and the balance between technological efficiency and human interaction.
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