The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

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Sep 28, 2022
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ADVICE

Prioritize Retention

  • Prioritize free user retention over acquisition or monetization.
  • Focus on getting users to stick with your product, then address scalable acquisition and monetization.
INSIGHT

Evolving North Star Metric

  • Best-in-class companies evolve their north star metric as they hit milestones.
  • They start with user acquisition, then retention, scalable acquisition, and finally monetization.
ADVICE

Invest in Experimentation

  • Invest in engineering resources to make experimentation easy for non-technical teams.
  • This allows for rapid iteration and optimization of the user funnel.
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