SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
The Official SaaStr Podcast: SaaS | Founders | Investors
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Will Your Growth Team Be in Product or Marketing?
A lot of founders that are superhesitetive, like, i've got this beautiful growth plg motion. But when you double the size of your sales team and only increase your growth flunnel by 20%. These salespeople get desperate. They start calling these leads earlier before they can actually adopt the product. And you've gone from a dopt lead model to aSaleslead model in no time. You've accidentally changed yourself to a sales Lead Model. The third mistake is not putting enough engineers on your growt team. If you don't have any engineers onyour growt team, you're going to be limited to your experimentation footprint to top of the funnel - nothing
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