The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Fourth Mistake on Pricing Models

Pricing models that introduce friction to adoption are inevitable. But where should we put it? I don't see a lot of examples of putting a pricing tear that prevents someone from becoming getting value. A lot of people put the price in modo wors once you hit the aha moment, let's start charging them so they have to pay to become a power user. We're not there yet, but we might be soon.

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