SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
The Official SaaStr Podcast: SaaS | Founders | Investors
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The North Star Metric Is a Cross Functional Team.
Growth companies run in a cross functional team. They don't put like, marketing in charge of free user acquisition and product in charge of moneization and retention today. Because if you don't, you're going to end up with local maximums. And think they also create an experiment log. This takes seven minutes to write. What is the experiment? What's the hypothesis? How are you going to run it? The third thing they do: Review this as a team every week. That's how these consumer growth companies work.
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