SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
The Official SaaStr Podcast: SaaS | Founders | Investors
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Should You Try P L G and Fail?
P l g has the same disruptive potential that sass had in the last 20 years. It's hard to be a non p l g saleslad growth company and move to p l g. If you try it and it fails, all you're left with is a very easy to adopt product. And it's really easy to move to salsled growth. The minute you start designing your p l g funnl with cannibalization in mind, you're cooked,. Someone's going to disrupt you, and you've got to disrupt yourself.
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