#3957
Mentioned in 7 episodes
Competing Against Luck
Book • 2020
In 'Competing Against Luck,' Clayton Christensen and co-authors introduce the 'Jobs to Be Done' theory, which posits that customers 'hire' products to solve specific problems.
The book provides real-world examples and tools for entrepreneurs to innovate effectively and create products that customers are willing to pay premium prices for.
It offers insights into how companies like Uber and Airbnb have successfully applied this approach.
The book provides real-world examples and tools for entrepreneurs to innovate effectively and create products that customers are willing to pay premium prices for.
It offers insights into how companies like Uber and Airbnb have successfully applied this approach.
Mentioned by
Mentioned in 7 episodes
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