#3784

Mentioned in 12 episodes

Competing Against Luck

Book • 2020

Clayton M. Christensen

David S. Duncan

In 'Competing Against Luck,' Clayton Christensen and co-authors introduce the 'Jobs to Be Done' theory, which posits that customers 'hire' products to solve specific problems.

The book provides real-world examples and tools for entrepreneurs to innovate effectively and create products that customers are willing to pay premium prices for.

It offers insights into how companies like Uber and Airbnb have successfully applied this approach.

Mentioned by

Mentioned in 12 episodes

Recommended by

Bret Taylor

as a framework to think about delivering value with products.

He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more

Mentioned by

Robby Stein

as a book that helps understand why someone hires a product.

Inside Google's AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search)

Recommended by

Ryan Singer

as a good introduction to the general spirit of Jobs to be Done.

A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)

Mentioned by

Bret Taylor

when discussing the importance of understanding customer needs.

Bret Taylor - The Agent Era - [Invest Like the Best, EP.386]

Mentioned by

Kevin Systrom

when discussing product strategy and the "jobs to be done" theory.

#243 – Kevin Systrom: Instagram

Mentioned by

Bret Taylor

to introduce the 'Jobs to be Done' framework.

Is AI Killing Software? — With Bret Taylor

Recommended by

Dave Boyce

as a really good book for the moment and unveils the jobs to be done theory.

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

Mentioned by

Leah Darin

when discussing Clayton Christensen's ideas on focusing on the end customer in B2B2C companies.

101: Srikrishnan Ganesan - “MVPs Are Dead” & Other SaaS Heresies

Mentioned by

Jim Kalbach

, referencing Clayton Christensen's book about using Jobs to be Done at a strategic level.

080 - OOUX and Jobs to be Done with Jim Kalbach

Mentioned by

Robby Stein

, referring to an interview technique for eliciting the moment a user loves a product.

Google’s AI Search Expert: How to Get Ahead Before AI Changes Everything | Robby Stein

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