The UX Level-Up 080 - OOUX and Jobs to be Done with Jim Kalbach
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Sep 26, 2025 In this engaging discussion, Jim Kalbach, a respected Jobs to be Done practitioner and educator, shares insights on how teaching has refined his frameworks. He outlines a three-phase JTBD process and emphasizes the need to focus on human problems rather than company solutions. Jim and Sophia discuss how JTBD outputs can enhance Object-Oriented UX, with a deep dive into analyzing interview data for actionable insights. The conversation wraps up with tips on introducing JTBD and OOUX methods in feature-driven environments.
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Teaching Forced Jim To Clarify JTBD
- Jim found JTBD in 2003 and taught it starting around 2015 to force himself to clarify the ideas.
- Writing the Jobs To Be Done Playbook was part of that teaching-and-learning cycle.
Publish Early, Then Iterate Fast
- Share imperfect work publicly and iterate; early versions will help you learn and improve.
- Use workshop feedback as a forcing function to simplify and refine frameworks.
Core JTBD Process: Frame, Discover, Spin
- Jim now teaches a core JTBD process: Frame, Discover, Spin, each with two substeps.
- This prescriptive core makes JTBD easier to start and adapt for teams and contexts.
