The Jobs To Be Done Playbook

Jim Kalbach's "The Jobs to Be Done Playbook" offers a practical guide to understanding and applying the Jobs to Be Done (JTBD) framework.

The book delves into the core principles of JTBD, providing a step-by-step approach to identifying customer needs and developing products and services that effectively address those needs.

It emphasizes the importance of understanding the 'job' customers are trying to get done, rather than focusing solely on product features.

The book includes numerous case studies and examples to illustrate the application of the framework in various industries.

It's a valuable resource for product managers, designers, and anyone involved in developing customer-centric products and services.