Silicon Valley Girl Google’s AI Search Expert: How to Get Ahead Before AI Changes Everything | Robby Stein
11 snips
Oct 30, 2025 
In this engaging discussion, Robby Stein, VP of Product for Google Search, reveals how AI reshapes search and recommendations. He explains the shift to conversational search and the importance of quality content in AI-driven visibility. Robby shares insights on personalized search features and the ongoing role of ads. He demonstrates AI’s abilities, including booking local services, while emphasizing that traditional SEO and trust signals remain crucial for discoverability. Learn how to adapt your business strategies in this evolving digital landscape!
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Try Google Labs Personalization
- Opt into Google's personalization experiments to let AI use your data for better, tailored results.
- Enhanced personalization linking Gmail and Drive is planned but currently TBD and rolling out in Labs.
Live Demo: AI Books Lunch For You
- Marina and Robby demoed AI mode booking a sushi lunch by having the model research OpenTable and other sources.
- The AI found reservations and presented booking options, saving about 15 minutes of manual searching.
AI Uses Google Like A Research Tool
- AI mode uses a 'query fanout' where the model generates many related searches and uses Google search as a tool.
- It combines web results, knowledge bases, and real-time systems to form recommendations.
