Google’s AI Search Expert: How to Get Ahead Before AI Changes Everything | Robby Stein

In this engaging discussion, Robby Stein, VP of Product for Google Search, reveals how AI reshapes search and recommendations. He explains the shift to conversational search and the importance of quality content in AI-driven visibility. Robby shares insights on personalized search features and the ongoing role of ads. He demonstrates AI’s abilities, including booking local services, while emphasizing that traditional SEO and trust signals remain crucial for discoverability. Learn how to adapt your business strategies in this evolving digital landscape!