Dave Boyce

In a fascinating discussion, Dave Boyce, a seasoned technology executive and author of 'Freemium', highlights the urgent need for B2B companies to ditch outdated sales and marketing playbooks. He unveils how the Bowtie model reveals hidden growth levers and why Product-Led Growth (PLG) thinking is crucial even for traditional sales. Dave explains three core principles of freemium—empathy, generosity, and metrics—while showcasing AI's role in streamlining customer journeys and enhancing self-service experiences. Tune in for insights on reimagining go-to-market strategies.