Designing for Behavior Change

This book provides a comprehensive guide to applying behavioral science principles to design products, services, and interventions that encourage positive behavior change.

Stephen Wendell presents a practical framework for understanding the psychological and social factors that influence human behavior.

The book covers a range of topics, including motivation, decision-making, and habit formation, and offers evidence-based strategies for designing effective interventions.

It also includes case studies and examples from various fields, such as health, finance, and sustainability.

By integrating insights from psychology, economics, and design, the book empowers readers to create solutions that address real-world challenges and improve people's lives.