The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers The Six Minds of UX: A Design Checklist You Didn't Know You Needed (with John Whalen)
May 28, 2025
In this insightful discussion, John Whalen, a cognitive scientist and UX expert, delves into his framework, The Six Minds of UX. He explains how each mind represents different cognitive lenses to enhance user experience design. The conversation touches on the influence of user expectations and emotions, the role of AI in modern design, and the innovative concept of synthetic users. Real-world examples illustrate how understanding cognition can transform digital products, making them more intuitive and user-friendly. A must-listen for anyone in the design field!
AI Snips
Chapters
Books
Transcript
Episode notes
Google Scholar Usability Overhaul
- Google Scholar improved usability by blending complexities from competing systems into a simple search interface.
- Librarians and CEOs insisted on a design that aligned with users' natural problem-solving and decision-making processes.
Experience Has Many Layers
- User experiences are multi-layered, involving attention, expectations, wayfinding, emotion, and more.
- Defining these layers helps designers build more complete and brilliant experiences.
Middle Option Boosts Blender Sales
- A blender's sales surged when placed as the middle option among cheaper and pricier alternatives.
- Buyers chose the middle product as a sensible, not too expensive or cheap, decision.
