In this insightful discussion, John Whalen, a cognitive scientist and UX expert, delves into his framework, The Six Minds of UX. He explains how each mind represents different cognitive lenses to enhance user experience design. The conversation touches on the influence of user expectations and emotions, the role of AI in modern design, and the innovative concept of synthetic users. Real-world examples illustrate how understanding cognition can transform digital products, making them more intuitive and user-friendly. A must-listen for anyone in the design field!
