Amy Bucher

In this engaging discussion with Amy Bucher, Vice President of behavioral design at Lirio and author of 'Engaged: Designing for Behavior Change,' listeners explore how behavioral science intersects with design thinking. Amy highlights the critical role of empathy and thorough research in understanding consumer needs. She shares insights from healthcare, emphasizing the importance of addressing root causes for behavior change. Real-world examples showcase successful interventions that resonate deeply with users, paving the way for innovative solutions.

Amy Bucher, Chief Behavior Officer at Lirio, discusses the fascinating integration of AI and behavioral science, particularly in health interventions. She emphasizes the significance of designing AI tools with a human-centered approach. Topics include reinforcement learning's role in behavior change and the value of grounded behavioral insights to combat AI hype. Amy shares her insights on personalized health strategies and the effectiveness of digital tools in enhancing behavior change, envisioning a future where AI drives well-informed health interventions.