Quantum Marketing

Quantum Marketing by Raja Rajamannar and Josh Childs is a comprehensive guide that helps marketers understand and adapt to the unprecedented disruptions in the marketing world.

The book outlines the evolution of marketing through four significant stages and introduces the Fifth Paradigm, which involves a revolutionary change driven by technologies such as artificial intelligence, augmented reality, and 5G connectivity.

It provides practical strategies and examples on how to integrate brand building with data and analytic rigor, respecting consumer privacy, and leveraging insights from sciences like behavioral economics and neuromarketing.

The book is designed to help marketers and business leaders drive growth, build brands, and establish a competitive advantage in a rapidly changing world.