TED Talks Daily The art of marketing — for good | Raja Rajamannar
16 snips
Jan 16, 2025 
Raja Rajamannar, the Chief Marketing Officer at Mastercard, advocates for marketing that prioritizes societal good. He introduces the concept of 'quantum marketing' showcasing efforts like the 'true name card' for the transgender community and initiatives aiding the visually impaired. Raja discusses groundbreaking tech solutions for Ukrainian refugees, emphasizing how partnerships can tackle humanitarian crises. He also highlights the importance of decency in marketing, asserting that integrity leads to lasting success in both business and personal relationships.
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Purpose-Driven Marketing
- Marketing exists to build the brand, advance business, and establish differentiating platforms.
- It's also a force for good, aligning profit with positive societal impact.
Quantum Marketing
- Challenge every aspect of traditional marketing principles.
- Reimagine marketing for the current context, considering future changes.
True Name Card
- Mastercard's True Name card allows transgender individuals to use their chosen name.
- This initiative promotes inclusivity and has become profitable.
