Raja Rajamannar, the Chief Marketing Officer at Mastercard, advocates for marketing that prioritizes societal good. He introduces the concept of 'quantum marketing' showcasing efforts like the 'true name card' for the transgender community and initiatives aiding the visually impaired. Raja discusses groundbreaking tech solutions for Ukrainian refugees, emphasizing how partnerships can tackle humanitarian crises. He also highlights the importance of decency in marketing, asserting that integrity leads to lasting success in both business and personal relationships.