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9min chapter
The art of marketing — for good | Raja Rajamannar
TED Talks Daily
Quantum Marketing: Purpose-Driven Impact
This chapter explores an innovative approach to marketing that prioritizes societal good alongside business growth, introducing the concept of 'quantum marketing.' It highlights the importance of purpose in branding, showcasing initiatives like the 'true name card' for the transgender community and accessible solutions for the visually impaired.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode