Raja Rajamannar, the Chief Marketing Officer at Mastercard, advocates for marketing that prioritizes societal good. He introduces the concept of 'quantum marketing' showcasing efforts like the 'true name card' for the transgender community and initiatives aiding the visually impaired. Raja discusses groundbreaking tech solutions for Ukrainian refugees, emphasizing how partnerships can tackle humanitarian crises. He also highlights the importance of decency in marketing, asserting that integrity leads to lasting success in both business and personal relationships.

Raja Rajamannar, CMO at Mastercard and author of 'Quantum Marketing,' is a trailblazer in purpose-driven marketing. He shares innovative initiatives like 'touch cards' for the visually impaired and new debit cards for name customization, showcasing how businesses can merge profit with positive societal impact. The discussion emphasizes the transformative power of marketing when it aligns with a greater good, inspiring listeners to rethink traditional marketing strategies and encourage inclusivity in branding.

Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard, discusses the end of traditional advertising and the need for permission-based marketing. He emphasizes the importance of creating affinity with consumers instead of relying on loyalty programs. The conversation explores the frustration of interruptive ads on digital platforms and the shift towards storytelling and storymaking. The power of word of mouth and creating a natural connection between brand and experiences are also highlighted.