Raja Rajamannar

Raja Rajamannar, CMO at Mastercard and author of 'Quantum Marketing,' is a trailblazer in purpose-driven marketing. He shares innovative initiatives like 'touch cards' for the visually impaired and new debit cards for name customization, showcasing how businesses can merge profit with positive societal impact. The discussion emphasizes the transformative power of marketing when it aligns with a greater good, inspiring listeners to rethink traditional marketing strategies and encourage inclusivity in branding.

Raja Rajamannar, the Chief Marketing Officer at Mastercard, advocates for marketing that prioritizes societal good. He introduces the concept of 'quantum marketing' showcasing efforts like the 'true name card' for the transgender community and initiatives aiding the visually impaired. Raja discusses groundbreaking tech solutions for Ukrainian refugees, emphasizing how partnerships can tackle humanitarian crises. He also highlights the importance of decency in marketing, asserting that integrity leads to lasting success in both business and personal relationships.

Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of *Quantum Marketing*, shares insights on the future of advertising. He discusses the shift from traditional interruptive ads to engaging, story-making experiences. Raja emphasizes building consumer affinity over loyalty, advocating for meaningful interactions. He highlights innovative marketing successes, like immersive brand experiences, and the importance of permission-based strategies in today's landscape. Mindful marketing and personal wellness are also explored as essential elements for effective engagement.

Raja Rajamannar, the Chief Marketing Officer for Mastercard and author of "Quantum Marketing," shares his insights on modern marketing dynamics. He discusses the need for strategies that adapt to technological disruptions like AI and IoT, arguing that genuine consumer engagement is paramount. Raja also reflects on his unexpected journey from engineering to marketing, emphasizing the importance of seizing opportunities. He calls for marketing teams to align closely with business goals, challenging traditional practices to foster innovation in a fast-evolving landscape.

Raja Rajamannar, CMO of Mastercard, discusses his constant exploration of new technologies, aligning purpose, launching sonic branding, and the importance of building credibility and relationships with other leaders. They also touch on the transformation of marketing at Mastercard and the evolving role of CMOs.