
 The CMO Podcast
 The CMO Podcast Raja Rajamannar (Mastercard) | On a Journey to Keep Learning
 Sep 11, 2019 
 Raja Rajamannar, CMO of Mastercard, discusses his constant exploration of new technologies, aligning purpose, launching sonic branding, and the importance of building credibility and relationships with other leaders. They also touch on the transformation of marketing at Mastercard and the evolving role of CMOs. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Introduction 
 00:00 • 3min 
 Living in Cincinnati and Global Marketing Achievements 
 02:47 • 2min 
 Transforming Marketing at MasterCard 
 04:38 • 22min 
 The Impact of their Platform and the Role of a CMO 
 26:12 • 2min 
 Establishing Credibility and Building Relationships 
 28:19 • 8min 
 MasterCard's Multisensory Branding 
 36:29 • 8min 
 Working Relationship with the CEO 
 44:54 • 4min 
 Lightning Round Questions and Music Passion 
 48:43 • 5min 

