

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning
Sep 11, 2019
Raja Rajamannar, CMO of Mastercard, discusses his constant exploration of new technologies, aligning purpose, launching sonic branding, and the importance of building credibility and relationships with other leaders. They also touch on the transformation of marketing at Mastercard and the evolving role of CMOs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Living in Cincinnati and Global Marketing Achievements
02:47 • 2min
Transforming Marketing at MasterCard
04:38 • 22min
The Impact of their Platform and the Role of a CMO
26:12 • 2min
Establishing Credibility and Building Relationships
28:19 • 8min
MasterCard's Multisensory Branding
36:29 • 8min
Working Relationship with the CEO
44:54 • 4min
Lightning Round Questions and Music Passion
48:43 • 5min